About Me
Hi, I'm Tatum
I'm a Canadian UGC creator, marketer and mom based in Alberta, creating organic and paid content across lifestyle, family, outdoor, travel, and food & beverage.
With 10+ years in marketing, I bring the brand-side perspective behind the camera, combining strategic thinking with an understanding of what actually feels natural in-feed.
I help brands earn a place in people's everyday routines through content built around real life. When it feels natural and relatable, brands stop interrupting the everyday and start becoming part of it.
Portfolio
A collection of strategic, social-first content designed to help brands earn a place in people's everyday lives.
Family
Lifestyle
Outdoor
Travel
Tutorial/Demo
Testimonial
Problem/Solution
Evening Routine
Problem/Solution
Testimonial
Errands
Day In My Life
Problem/Solution
Camping Vlog
Travel Vlog
Travel Vlog
Testimonial
Problem/Solution
Recipe
B-Roll + Voiceover
Services
From organic content to paid creative and partnerships, there are a few ways we can bring your brand into the everyday.
Organic UGC
Short-form content made for your brand's organic channels, designed to feel native to the feed, connect with your audience and build trust.
Paid UGC
Performance-minded creative made for paid social, combining natural storytelling with strong hooks, clear messaging and intentional calls to action.
Partnerships
Content shared with my growing community, integrating brands naturally into the everyday moments and routines they're already part of.
Numbers I'm proud of
Marketing experience, a growing community, and proof that good content can travel far beyond your follower count.
6.5%
engagement rate on tiktok
95%
female audience, 88% are 18–34
1M+
organic views with an audience <1K
10+
years in marketing